The Future Of Event Sponsorship
Today’s event sponsorship is not passive. It’s active, engaging and succeeds because of human interaction. Ask yourself: what booth or company would you choose to visit at an event? The one who just hangs a banner or the one you can interact with?
Most likely you’ll go for the latter.
Event Sponsorship Many sponsors ask for a small booth or at least a physical presence during the event. But how do you reach a larger audience at events where a physical presence is not possible or allowed?
Recent developments in technology might give us the answer. Sponsors need the right activation to engage with as many attendees as possible during the event to create leads. Yet we know that there are limits.
A small booth can accommodate two representatives who can handle a limited number of interactions per hour. Once the event become larger you find yourself missing out on interesting opportunities, simply because you cannot handle the sheer number of prospects with limited staff and space. The same applies to events where it’s not appropriate to have a physical presence or representatives.
Virtually Enhanced Presence The most realistic and well-implemented strategy for sponsors at events is to enhance their presence during an event with a virtual presence on the internet.
It’s standard procedure for bigger sponsors to create landing pages dedicated to their involvement at events, providing additional information about their services or products.
This is seen as a welcome addition and added value for attendees.
There’s little an organizer can contribute here, yet there’s huge potential for organizers to collaborate with a sponsor from an early stage to create an integration that truly benefits the sponsor, the organizer and the attendees (a win-win-win situation)